👋 Hi, I’m Sina, CTO at Nous.
I’ve spent my entire career in startups, starting my first company when I was a teenager, and navigated many 0→1 journeys (including starting the largest social network of its time in my home country).
The common thread that led me here is finding complexity that wastes people’s time or money, then solving for making them disappear.
And that’s exactly what Nous aims to do.
If this problem space resonates, please read on.
PS: I’ve actually written this page with my hands; this is not AI-written content!.
Nous is an agent to absorb complexity out of households, saving them money and time.
Our mission is to make people’s lives simpler and fairer, starting with the 30 million households here in the UK, and soon far beyond.
Nous is growing fast, and it’s working.
20x YoY growth makes us one of the fastest scaling startups in the UK.
And NPS of +70 (higher than Apple) shows that our users love it.
We’ve just launched two novel new products (on top of our current service lines).
Insurance: we’re the first to get the regulatory approval and build the tech to actually do the full insurance discovery and purchase journey as an agent for the user (not just give them a link to the best deal).
Subscription management: lots of companies use open banking to draw pretty graphs - we’re the first to use it to actively save people money starting by cancelling unwanted subscriptions for them.
It would be easy to look at this and think we’ve got it all figured out.
But we’ve only scratched the surface; our ambitions are SO much higher.
We started with bills because ‘change begins at home’ - it’s a naturally low-interest, messy area of our lives which most of us don’t want to think about.
Similar to how Amazon started with books as their first category to go after.
‘Talk is cheap.
What we’re building is an agent to take some of the load of life, make good decisio.