Superside is hiring a Creative Strategist, Performance Marketing to lead the strategic thinking behind our clients' highest-volume, highest-velocity creative programs.
You'll sit at the intersection of data and creative, turning performance signals from paid social, OOH, and programmatic campaigns into sharp, testable creative direction — while acting as a trusted strategic partner to the clients whose business results depend on it.
You'll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you'll be the person both the client and the creative team turn to when they need to know not just what to make next, but why.
What You'll Do Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.
Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
Champion AI tools and workflows across the strategy process — from research and insight-g.