You’ll combine strategic responsibility with a hands-on approach: developing our paid channels, strengthening our organic visibility, optimizing our web assets for user experience and conversion, and continuously testing new channels, technologies and growth strategies.
AI is a natural part of how you work.
You’ll use new technologies not only to improve efficiency, but also to learn faster, make better decisions, accelerate experimentation and uncover new growth opportunities.
Your operational focus will be the DACH market.
At the same time, you’ll think internationally from the outset and develop best practices and scalable approaches together with our local marketing teams, creating value across all markets.
Your missionYou’ll develop the digital marketing strategy for DACH and own digital lead generation, from reach through to qualified handover to SalesYou’ll manage Paid Search, Paid Social, SEO and GEO with a focus on lead quality, pipeline contribution and cost-effectiveness.
You’ll prioritize budgets and initiatives based on business impact, not just reach or lead volumeYou’ll analyze the entire funnel and customer journey: Where are our leads coming from? Which audiences, pages and messages resonate? Where are we losing prospects, and why?You’ll combine quantitative data with customer and Sales feedback, develop robust hypotheses and turn them into clear priorities, tests and optimizations, even when the data isn’t conclusiveYou’ll own the continuous development of our website and digital touchpoints.
Working with Content, Product Marketing and Engineering, you’ll improve information architecture, landing pages, conversion paths and formsYou’ll establish a structured CRO and experimentation roadmap, ensuring that learnings are docume.