Building the Future of Open FinancePayward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The teamFounded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe.
It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The opportunityOwn growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business areaBuild and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platformsPartner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activatedMobilize performance marketing, organic, creative design, and other internal teams to drive margin growth, as a senior individual contributor without direct reportsDefine positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume tradersSet growth targets and own the funnel from lead to funded account to active margin traderRun fast experiments across channels, programs, and incentives, and scale what worksBring trader insights back to Product to shape the margin roadmap What you bring4+ years in growth, product marketing, or VIP/high-value customer acquisitionProven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gamblingExperience winning customers away from competitors and converting them into long-term, high-value usersAbility to lead cross-func.