Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors.
The company focuses on D2C (Direct-to-Consumer) subscription products.
Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.
This is a hands-on media buying role.
You will be the owner of TikTok as an acquisition channel for your brand: from account structure, bidding and budget allocation to creative testing, measurement and scaling.
You will work against real revenue data (CPA, ROAS, payback), not surface-level platform metrics, and you are expected to find and unlock new growth levers on your own.
We work AI-first, so we also expect you to use Claude and automation to speed up campaign builds, analysis, reporting and optimization.
Key ResponsibilitiesOwn all TikTok acquisition: strategy, execution, and results.
Scale spend profitably across geos and funnels while holding CPA, ROAS and payback targets based on real revenue data.
Build and optimize account structure, conversion events, bidding strategies and budget allocation (including Smart+ / automated campaign types, Spark Ads and other TikTok formats).
Run a structured creative testing process: brief and iterate with the creative team, define hypotheses, decide what to kill and what to scale, and fight creative fatigue.
Analyze performance daily and weekly, diagnose drops and spikes quickly, and act on them.
Work with product, analytics and creative teams to improve funnels, signals and attribution quality.
Work with the TikTok team on betas, new campaign types, product change.