For our partner Pawy Fresh Pet Food Sàrl – a Swiss e-commerce company specialising in fresh, natural food for dogs and cats – we are looking for a Chief Marketing Officer (m/f/d).
With your strong track record in growth marketing, your ability to build and scale high-performing marketing functions and your data-driven approach to customer acquisition, retention and brand development, you will play a key role in shaping Pawy’s next phase of growth.
Are you ready to take ownership of a high-impact CMO role and build the marketing engine behind one of Switzerland’s fast-growing DTC pet food brands? Tasks Definition and leadership of Pawy’s growth and marketing strategy, translating business objectives into scalable initiatives for acquisition, revenue growth and brand development Development of creator and customer communities, including the “Pawy Fam”, to strengthen engagement around the brand Development and optimisation of the full growth funnel, from awareness and acquisition to conversion, retention and customer lifetime value Ownership of performance marketing and growth initiatives, with data-driven optimisation of CAC, ROAS, conversion rates, AOV and retention Leadership of the marketing team and external partners across creative, content, copywriting, media buying and other growth functions, as well as close collaboration with founders and cross-functional teams Establishment of a testing and experimentation culture, using analytics and AI-driven solutions to improve campaigns and customer journeys Strengthening of brand positioning and customer engagement across all touchpoints Development of scalable marketing processes and performance frameworks, including reporting, attribution and campaign measurement.