This role converts enterprise growth strategy into repeatable plays, ensures disciplined execution through consistent operating cadence and escalation, and leads the levers that materially impact Medicaid market share, including retention, redetermination, auto assignment, and provider strategy.
Responsible for establishing, developing and implementing Medicaid outreach/enrollment/retention organic growth initiatives on a enterprise basis by partnering with and setting performance expectations to Growth & Community Engagement leaders within assigned health plans.
The goal is to increase resulting organic market share and integrate the Medicaid growth and retention strategies within assigned region.
Researches and develops best practices to develop the “ideal” approach to Medicaid enrollment growth, and outreach and member retention.
Matrix manages with the health plan Growth & Community Engagement leaders to achieve approval of the approach by the appropriate State regulator.
Coordinates with Corporate marketing to deploy direct marketing campaigns to support the enrollment and retention growth efforts needed to reach net Medicaid growth goals.