We are looking for a Creative Director or Creative Lead who not only conceptualizes, but executes.
The focus is on scalable content creation using AI, with this role playing a central part in the next growth phase of XOUXOU.
The goal is to build a distinctive, culturally relevant visual language that can be produced efficiently.
You will work closely with founders, marketing, and product teams to create a system that consistently delivers high-quality creative output.
Tasks • Develop and evolve the visual identity of XOUXOU • Build a scalable AI-driven content system across image, video, social and ads • Hands-on creation of creatives for performance marketing and organic channels • Creative direction for campaigns, launches and product drops • Translate brand into high-performing content across paid and organic • Lead and potentially build a small creative team or manage external resources • Ensure consistency across all touchpoints including shop, social, ads and packaging • Continuously test and iterate creatives based on performance data.
What Matters to Us: • Execution over pure concept thinking • Ownership over agency mindset • Clear and functional aesthetics over overdesign • Focus on output over process.
Nice to Have: • Experience building content pipelines or creative systems • Experience with Shopify or e-commerce brands • Network of freelancers or creatives • Strong underst.