Influencer Marketing Manager

Fresh Prints' audience lives on TikTok and Instagram.

They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing.

Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program.

Imagine what we can do with one! We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.

You’ll need to be deeply embedded in the collegiate creator ecosystem.

You’ll need to identify the right voices, build genuine relationships with them, brief them well, and make sure the content they post moves the needle for Fresh Prints in quantifiable ways.

This role is.

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: Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity Measuring what's actually working - not just reach, but real impact on brand awareness and orders Building influencer relationships that compound over time, not one-and-done activations What You'll Own Influencer Strategy & Discovery Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners Evaluate creators on content quality, engagement quality, cultural fit, and relevance Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners Campaign Planning & Execution Build influe...