CRM Manager – Lifecycle & Engagement (f/m/d) – 7NXT Health GroupThe essentialsTeam: CRM & MarketingStart date: As soon as possibleLocation: Berlin — hybridWorking language: German & English fluencySalary band: Shared before your first interviewYour impactAs CRM Manager – Lifecycle & Engagement (f/m/d) at 7NXT Health Group, you design and optimise end-to-end lifecycle experiences across our brands and markets.
You build habit-forming journeys that convert, engage and retain users at scale — combining behavioural science, data-driven experimentation and high-quality communication across Gymondo, 7Mind, Buddyfit and Preneo.
You have a high degree of ownership within CRM, work with short decision cycles and have the space to experiment and make a real impact on millions of users.
What you’ll driveYou build, launch and optimise lifecycle campaigns across email, push, in-app and webYou operate confidently within Braze, using advanced segmentation, journey orchestration and structured testingYou improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flowsYou apply behavioural principles to increase engagement and reduce early drop-offYou identify commercial opportunities through experimentation and data-driven analysisYou collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communicationYou translate insights into clear, actionable improvements that drive both engagement and revenueWhat defines youMust-haveDeep hands-on experience with Braze — advanced expertise clearly demonstrated; certification is a plus (Braze Certified Marketer, Digital Strategist or Practitioner)Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocityExperience in subscription models and free-to-paid lifecycle strategiesFamiliarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communicati.