It takes over the bills and admin people don't have time for and acts for them: switching energy, buying insurance, cancelling forgotten subscriptions, managing the family calendar.
Nearly 250,000 UK households have signed up, and another joins every minute.
We think the real value of AI isn't writing amazing cover letters, it's doing useful things in the real world for real people.
That's the hard part, and a brilliant product is only half of it.
An energy switch takes weeks, so our agents run on long-running workflows, not a single chat turn.
Cancelling a subscription means a browser agent handling the code Apple sends to your phone.
Buying insurance meant getting our regulatory principal comfortable with an agent doing it end to end (a UK first), which comes down to knowing exactly when the LLM should hand over to rules because a mistake would cost someone real money.
We're about 30 people running one agent across energy, broadband, mobile, insurance, mortgages and subscriptions (with more being added), each with its own suppliers, rules and ways of going wrong.
With far more problems than people, a person or small team owns each one end to end, from spotting it in the data or a customer conversation to shipping the fix.
And because the agent acts, you find out quickly whether the fix worked.
Everyone builds here: a product engineer launched our subscription cancellation product within a couple of months of joining, and a PM rebuilt our WhatsApp agent.
And it's working.
We're growing more than 20x year on year, with a market-leading NPS above +80, and we manage well over half a billion pounds of household spending.
We've raised more than $30M from Heartcore, Mosaic and a who's who of entrepreneurs who founded Monzo, GoCardless, lastminute.
com and Onfido.
But the real draw is the team - ask anyone here why they joined and you'll get some version of "to do great work with really smart people".
The goal is household life that's.