Our mission at HEY HOLY: Taking dog health to the next level through nutrition.
Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.
What began as an idea in 2022 is today a rapidly growing e-Com/DTC subscription model serving over 20,000 dogs.
Our 20-person team is set to grow to over 40 by the end of 2026 – now is the perfect time to join.
This is a high-impact role where you will take our influencer channel to new heights – owning “classic” Influencer Marketing (incl.
commission-based creators) and taking Partnership Ads with high-performing creators to the next level.
Aufgaben You own the Influencer channel end-to-end, incl.
defining the strategy, setting operational priorities and building the operating model to further scale profitable new-customer growth You lead the execution engine – from seeding and contracting of new creators (fixed fee- and commission-based) to briefing, content planning, analysis, and optimization, for both “classic influencer” marketing and partnership ads (amplified via paid social channels) You steer budget allocation and forecasting, and manage performance based on key KPIs (e.
Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and provide clear guidelines to the team for creator search, selection, investments, and scaling opportunities You lead weekly performance analyses and creator/content reviews with structured reporting and run additional deep dives where needed, translating insights into clear, actionable optimization measures You manage and develop a small team, setting clear priorities and continuously improving processes, tools, and infrastructure – with a strong focus on AI and automation You collaborate closely with Paid Social, Data/Analytics, Operations, and Product, ensuring seamless execution of activations incl.
Partnership Ads across the funnel You monitor market trends, competit.