We're customer obsessed.
We put the customer at the heart of everything we do - and we're looking for people who feel the same way.
Through our subscription model, we remove the hassle of buying, outgrowing and reselling children's bikes, so families always have the right bike, right when they need it.
We are a purpose led, fast-growing business built on ease, care, progress and joy - with a relentless focus on customer growth, retention and building a more circular approach to children's cycling.
Role Summary and EngagementBike Club is looking for a fractional Product Lead to lead the member product, turn customer needs and commercial priorities into a clear direction and a prioritised roadmap, and deliver measurable improvements.
The role combines senior Product leadership with practical discovery and delivery coordination in a lean team.
The Product Lead will also establish an AI-enabled Product function, using AI to speed up customer insight, discovery, prototyping and experimentation.
They will identify where AI and automation can improve the member experience or business efficiency, and turn the strongest opportunities into prioritised, measurable initiatives.
This is a part-time fixed-term employment or freelance contract estimated at 3 days per week for a period of 3 months.
Key ResponsibilitiesProduct direction and roadmap: own the direction and roadmap across the member lifecycle: joining, managing a subscription, ongoing membership, exchange and retention.
Balance member value with operational efficiency, cost and business priorities.
Discovery: lead discovery with members and colleagues across Marketing, Customer Service, Operations and markets.
Use research, behavioural data and service insight to define problems before committing to solutions.
Lifecycle and retention: work jointly with Marketing and the retention owner on lifecycle journeys, retention initiatives, experiments.