WHO ARE WE? Launch Potato is the discovery and conversion company.
We reach tens of millions of people every month through our brands, including FinanceBuzz, All.
We turn that attention into real outcomes for our partners, some of the world's leading companies.
Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.
WHY JOIN US? You own outcomes here, not tasks.
We measure work by impact, not activity.
The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle.
Feedback runs direct and lands with respect.
Ordinary people make themselves extraordinary at Launch Potato.
BASE SALARY: $100,000 - $120,000 per year MUST HAVE: Strong follow-through and task ownership; thrives on getting things done Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories Experience running A/B tests, QA'ing launches, and reporting on test outcomes Comfortable updating copy, layout, and page flows within testing tools or CMS Solid understanding of what impacts conversion, even if you're not the strategist Working knowledge of analytics platforms like Google Analytics, Looker, or similar Ability to balance internal and external pressure to drive competing KPIs Experience optimizing lead form pages end-to-end through UI/UX savvy Clear communicator who can work across Copy, Design, and Media teams Creative mindset — can spot UX friction and suggest improvements based on behavior EXPERIENCE: 5+ years in a performance marketing or CRO execution role.
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