Within the broader Consumer Retention Marketing team, the Consumer Promotions Strategy team blends data analytics with strategy to create value for our consumers by launching promotional campaigns that engage and inspire our consumers.
About the Role As a Consumer Promotions Strategy Associate Manager, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention.
You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data.
You will report to one of the Managers of the Consumer Promotions Strategy team within our Consumer Retention Marketing team.
You’re excited about this opportunity because you will… Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure Partner with our Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.
Develop a first-of-its-kind promotions playbook for our lifecycle and Dashpass workstream that aggregates and balances goals between Consumer Marketing-funded, Merchant-funded, and Enterprise Merchant promotions Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform Establish a strong working relationship with cross functional stakeho.