Associate Director, Marketing – Healthcare Professional (HCP) / Customer Adolescent (age 9-18) Strategy Lead for HPV

Descripción del Puesto

Associate Director, Marketing – Healthcare Professional (HCP) Strategy Lead, HPV Adolescent   Job Description in Primary Posting Language (Include

Requisitos

for Education, Experience and

Habilidades

) Role Summary: The Associate Director, HCP Strategy Lead, owns the marketing strategy for the HPV Adolescent HCP segment in alignment with the brands opportunity spaces

This role drives the end-to-end HCP approach - from insight generation to strategy development, path-to-recommendation, and content & channel plans through omnichannel (Sales Force and NPP) delivery - to increase intent to recommend and administer adolescent vaccination in alignment with brand, enterprise, and public health objectives.

The role requires deep expertise in HCP behavior, sales force planning and execution, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns and plans that motivate HCPs to initiate and complete the HPV vaccine series for adolescents.

Additionally, this role requires knowledge and appreciation of the U.

Vaccines stakeholder ecosystem, the interconnectedness of our company's vaccines portfolio of products, buy-and-bill model, commercial offer contracting, and the public health segment.

Responsabilidades

: Develop and execute marketing strategies: Own Adolescent HCP Strategy for the US HPV franchise, including insights, strategic priorities, target-setting and short- and long-term plans

Recommend Adolescent HCP strategic priorities (in collaboration with MPO, to USCL and G9 LT).

Customer research and insights: Define and set market research objectives and data analyses needs while working with cross-functional teams to identify customer and market trends and insights.

Utilize these insights to inform marketing strategies and drive customer engagement.

Digital marketing: Develop and implement with cross-functional team the digital marketing strategies to engage and educate HCPs, utilizing various digital channels.