We're transforming healthcare by making genomics a standard of care and partnering with health systems and life science companies to accelerate the integration of genomic data into clinical practice.
This role offers an exciting opportunity to shape the future of precision medicine and make a significant impact on healthcare delivery.
Role OverviewWe’re seeking a hands-on, AI-fluent, data-driven professional to set up, manage, and optimize Helix campaigns and digital positioning.
You’ll focus on operational excellence: executing campaigns across digital platforms and touchpoints; ensuring seamless CRM integration; measuring performance; and advising the marketing & sales teams on refining messaging for Helix’s target audiences and ideal customer profiles (ICPs) based on insights & analytics.
Key ResponsibilitiesOmnichannel Campaign Execution Campaign Management: Set up, launch, and manage campaigns across owned, earned, paid, and social channels—primarily Sanity, LinkedIn, and X.
Platform Operations: Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback.
 Market Intelligence: Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs.
Infrastructure: Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption.
Strategic Reporting: Build dashboards that translate data into clear insights for leadership and internal teams.
Testing & Refinement: Run A/B tests and recommend optimizations to creativ.