Job summary and scope: The Account Director (AD) leads a client account, or set of accounts, up to £400K revenue, ensuring that they are profitable, and growing.
The AD takes responsibility for the delivery of quality work that meets the client’s needs, accurately addresses the brief, and ensures it is delivered on time and on budget.
They will do so through the effective management of their own team, setting team priorities and managing resource, and through their ability to develop strong client relationships and to lead and inspire others inside and outside the agency.
The AD is involved with pitches for new business, approaching these with both a creative and commercial mindset and actively seeks and recommends new business opportunities.
Take the strategic lead on client briefs and provide strategic direction from kick off to campaign/project completion.
Push clients, and the agency, creatively and strategically to optimum performance, seeking support of Senior Account Director or Extended Leadership Team if required.
Proactively engage with and drive clients’ annual strategy through development of annual account planning and review meetings.
Financial Ensure the profitability and growth of client accounts through accurate budgeting, monitoring of hours vs.
budget and liaison with clients to agree additional budget where possible.