Marketing Lead (B2B / Technical Services).
We work with complex technologies and demanding applications — and we are now looking for a Marketing Lead who can transform technical excellence into a compelling market presence.
This is a high-impact role with strategic ownership, direct influence on positioning, and the opportunity to shape how DENPAFLUX is perceived in the market.
Your Mission As Marketing Lead, you will own and drive DENPAFLUX’s overall marketing strategy.
You will bridge the gap between commercial strategy and marketing execution by translating complex technical services and products into clear, effective, and scalable messaging.
Working closely with the CCO, you will lead marketing independently, ensuring that all external communication supports pipeline growth, positioning, and business objectives.
This role combines strategic thinking, content leadership, sales enablement, and operational steering.
What You’ll Do Marketing Strategy & Positioning Own and continuously evolve DENPAFLUX’s messaging and positioning framework Translate technical services and product offerings into clear, market-facing communication Develop channel-specific messaging across website, campaigns, LinkedIn, and sales collateral Build targeted marketing approaches for defined industry verticals and ICPs Ensure consistent brand and messaging quality across all customer touchpoints Content & Asset Management Audit and optimize the existing marketing asset library Decide which materials should be updated, rebuilt, or retired Build a scalable content engine that supports lead generation and pipeline growth Brief and guide external content collaborators and creative partners Budget & Channel Ownership Own the marketing budget and channel strategy Define channel priorities and allocate spend effectively Track and optimize ROI based on measurab.