The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market.
The CPAM independently achieves commercial objectives within operating budgets and guidelines.
There is moderate autonomy within the role to enter into/execute Commercial arrangements.
High levels of commercial judgment are required to achieve the desired outcomes.
The plan will identify business and functional relationships within Imaging and Cardiology's key referral sources and model competitive threats to Flyrcado adoption.
Through customer insights, leverage the knowledge of influence networks & affiliations (i.
, Payers, societies) to realize business objectives.
This should lead to achieving or exceeding Flyrcado sales forecasts and shared volume targets.
With your Cardiac PET Physician Outreach teammate, conduct regular business analyses of the local market—customers, payers, competition, and key stakeholders creating, implementing, and updating business plans to achieve access and sales goals.
• Accountable to achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
• Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs to create awareness of Flyrca.