We are expanding beyond lawn care to become the one stop shop for all home services.
Becoming the most discovered, cited, and trusted brand in our category is how we get there.
About the Growth Team Growth owns the full acquisition funnel across our brand portfolio.
Some of the most recognized names in outdoor services, reaching millions of homeowners every year.
SEO and organic discovery are foundational to how customers find us, and this role leads the team responsible for making that happen at scale.
You will report directly to the CMO and operate at the intersection of content, technical SEO, product, and the emerging world of AI powered search.
The Challenge The game changed.
Rankings are no longer the prize.
Recommendation is.
When a homeowner asks ChatGPT, Claude, Perplexity or Google AI who to hire, our job is to be the answer.
Not page one.
That takes two bets running together.
First, brand presence across every surface where homeowners and machines form trust.
PR, journalists, creators, community platforms, review sites, Reddit, Nextdoor, partner ecosystems.
Authority comes from the network, not from the page.
Second, exposing first party data nobody else can publish.
Pricing patterns.
Completion times.
Regional demand.
Marketplace outcomes.
That is the kind of original, expert evidence AI systems reward and that commodity SEO can no longer produce.
We have a talented team and strong brand equity.
What we need is the leader who already operates this way and has the results to prove it.
Not one we have to convince.
The Role You will own organic search and AI discovery across our brand portfolio.
You set the vision, the roadmap, and the standards for how we compete in a world where Google, ChatGPT, Perplexity, and AI Mode are all becoming primary discovery surfaces.
The team is small by design.