At World Kinect, our employees are the key to our global success.
We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team.
Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued.
Our high-performance culture is what allows us to drive sustained growth.
Stronger together, we promote an environment where individuals can thrive.
This is a hands-on, strategic role for someone who can bridge marketing, content, and technical teams while translating evolving search and AI trends into tangible business impact.
What You’ll Do Own the Global Web Content Experience Own end-to-end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits Lead Search Strategy Across SEO & AI Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies Optimize how World Fuel appears across search engines (Google, Bing), AI-driven platforms (e.
, ChatGPT, Gemini, Copilot), and regional search engines (e.
Google Maps).
Drive on-site and technical SEO improvements, including metadata, schema, internal linking, optimised structured content, and site performance Build External Brand Presence & Authority Design and execute a digital PR and off-site content strategy Strengthen brand authority across: Third-party platforms Industry publications Partner ecosystems Ensure consistent and credible brand representation beyond owned channels Drive Cross-Functional Alignment Partner with development teams to improve site speed, scaling, mobile experience, and technical SEO imple.